2021-2024 iOS Android Web Elfin Market Design System Established and shaped Elfin Market’s Design System as the product grew from 4,000 customers to 24,000 view case study
2023 iOS Android Borrower transactions: redesign and refine Improved UI and UX for better accessibility and added filtering for seeing borrowing and repayment breakdowns view case study
2021-2024 iOS Android Early repayments: improved way of repaying the loans Implemented instant bank payments to repayment flow and improved UI, leading to less customer frustration and customer support tickets view case study
2021-2022 Web Elfin Market website redesign Redesigned Elfin’s website to reflect new branding and improved structure and credibility leading to better product trust view case study
2024 iOS Android Web Onboarding redesign: shifting from web + app to app-only Created a compelling sign up page that drove users to download the Elfin Market app view case study